7th Experimental Archaeology Conference Poster Abstract – Matt Austin

Poster presentation:

From Mead to Snakebite: An ethnographic study of modern British University sports team drinking culture and its parallels with Viking drinking rituals and consumption

Matt Austin

Cardiff University

A PDF of this poster, copyright of the author, is available to download.

In this paper modern British University sports team drinking culture is used as an analogy to understand patterns of Viking-Age alcohol consumption in an attempt to bring the archaeology to life and engage a wider community through the medium of humorous modern comparison. Observations are made from the author’s own experiences working in a student bar and compared with Viking-Age archaeological and literary evidence to identify similarities between modern and ancient patterns of alcohol consumption. Particular emphasis is placed on the role of rituals in fostering group identity, encouraging a collective ideology and enhancing the enjoyment gained from drinking.

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